{"id":10290,"date":"2023-01-17T06:00:00","date_gmt":"2023-01-17T06:00:00","guid":{"rendered":"https:\/\/www.ncco.eu\/?p=10290"},"modified":"2023-02-17T19:54:26","modified_gmt":"2023-02-17T19:54:26","slug":"die-bedeutung-von-omnichannel-essensbestellungen-fur-die-gastronomie","status":"publish","type":"post","link":"https:\/\/www.ncco.eu\/de\/blog\/foodservice-trends\/the-importance-of-omnichannel-food-ordering-for-the-hospitality-industry\/","title":{"rendered":"Die Bedeutung von Omnichannel-Speisenbestellungen f\u00fcr die Gastronomie"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-1024x576.png\" alt=\"\" class=\"wp-image-10308\" srcset=\"https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-1024x576.png 1024w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-320x180.png 320w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-760x428.png 760w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-150x84.png 150w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-300x169.png 300w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-325x183.png 325w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-400x225.png 400w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-480x270.png 480w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-560x315.png 560w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-900x506.png 900w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-600x338.png 600w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo.png 1383w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mehrere Trends sind <a href=\"https:\/\/www.ncco.eu\/de\/blog\/gastronomietrends\/3-ways-gen-z-is-changing-restaurants-forever\/\">Ver\u00e4nderung der Gastronomiebranche<\/a>, aber Omnichannel-Lebensmittelbestellungen sind einer der herausragendsten. Dieser Trend bedient die Erwartungen j\u00fcngerer Kunden, birgt aber auch zahlreiche Vorteile f\u00fcr Unternehmen im gesamten Vereinigten K\u00f6nigreich.<\/p>\n\n\n\n<p>Bevor Sie ein Omnichannel-Auftragsmanagement einf\u00fchren, sollten Sie verstehen, wie die Technologie funktioniert. Wichtiger noch: Sie sollten wissen, wie Sie diesen Trend nahtlos in Ihren aktuellen Gastronomiebetrieb integrieren.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Was ist Omnichannel Food Ordering?<\/strong><\/h4>\n\n\n\n<p>Omnichannel-Bestellung ist ein System oder eine Plattform, die es Kunden erm\u00f6glicht, Essensbestellungen \u00fcber verschiedene Medien und mehrere Kontaktpunkte aufzugeben. Diese Technologie erm\u00f6glicht es Kunden, Essen zur Lieferung oder Abholung \u00fcber eine Vielzahl von Methoden zu bestellen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mithilfe Ihrer Unternehmenswebsite<\/li>\n\n\n\n<li>\u00dcber eine dedizierte mobile App<\/li>\n\n\n\n<li>Mit einem Telefonanruf<\/li>\n\n\n\n<li>An einem Selbstbedienungskiosk<\/li>\n\n\n\n<li>Konventionelle pers\u00f6nliche Bestellung<\/li>\n<\/ul>\n\n\n\n<p>Omnichannel-Bestellabwicklung zielt darauf ab, Kunden ein nahtloses und konsistentes Erlebnis zu bieten, unabh\u00e4ngig davon, wie sie eine Bestellung aufgeben m\u00f6chten.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Die Vorteile des Omnichannel-Auftragsmanagements<\/strong><\/h4>\n\n\n\n<p>Wenn Restaurants und Caf\u00e9s Omnichannel-Lebensmittelbestellungen implementieren, sehen sie schnell die Vorteile, die mit dem Trend verbunden sind.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"1024\" src=\"https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-792x1024.png\" alt=\"\" class=\"wp-image-10309\" srcset=\"https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-792x1024.png 792w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-247x320.png 247w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-588x760.png 588w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-150x194.png 150w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-155x200.png 155w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-174x225.png 174w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-309x400.png 309w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-371x480.png 371w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-433x560.png 433w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-696x900.png 696w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-773x1000.png 773w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-600x776.png 600w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2.png 1053w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Zus\u00e4tzlicher Komfort f\u00fcr Kunden<\/strong><\/h5>\n\n\n\n<p>Kunden w\u00fcnschen sich einen bequemen Bestellvorgang. Dieses Bestellsystem erm\u00f6glicht es jedem, mit seiner bevorzugten Methode zu kaufen, sei es online, \u00fcber eine App oder an einem Kiosk.<\/p>\n\n\n\n<p>Eine der effektivsten Methoden, um Transaktionen zu f\u00f6rdern, ist <a href=\"https:\/\/www.freyja.fi\/blog\/what-is-buying-friction-and-why-should-you-care\">Reibung verringern<\/a>. Je weniger Aufwand Kunden f\u00fcr eine Bestellung betreiben m\u00fcssen, desto mehr Bestellungen verzeichnet ein Unternehmen. Da Kunden Bestellungen nach Belieben aufgeben k\u00f6nnen, verzeichnen Restaurants oft einen Umsatzanstieg.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Kundenerwartungen erf\u00fcllen<\/strong><\/h5>\n\n\n\n<p>Umfragen zeigen, dass j\u00fcngere Kunden <a href=\"https:\/\/www.pymnts.com\/restaurant-innovation\/2022\/pymnts-intelligence-meeting-younger-diners-preferences-with-technology\/\">Mehrere Ber\u00fchrungspunkte erwarten<\/a> bei jeder Bestellung in einem Gastronomiebetrieb. Es ist unerl\u00e4sslich, die Kundenerwartungen zu erf\u00fcllen, um ein erfolgreiches Restaurant oder Caf\u00e9 zu f\u00fchren.<\/p>\n\n\n\n<p>Durch die Erf\u00fcllung von Erwartungen k\u00f6nnen Restaurantbesitzer die Kundenzufriedenheit verbessern und die Markentreue erh\u00f6hen. Diese Verbesserungen k\u00f6nnen zu Stammkunden, Weiterempfehlungen und positiven Bewertungen f\u00fchren, die alle <a href=\"https:\/\/www.ncco.eu\/de\/blog\/gastronomietrends\/increasing-restaurant-awareness-expand-your-digital-footprint\/\">Hilf dem Gesch\u00e4ft zu wachsen<\/a> im Laufe der Zeit.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Zugriff auf mehr Daten<\/strong><\/h5>\n\n\n\n<p>Einer der wichtigsten Vorteile der Omnichannel-Bestellung ist die Datenerfassung. Mit diesem Trend haben Restaurants mehr:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kenntnis der Kundenpr\u00e4ferenzen<\/li>\n\n\n\n<li>Bewusstsein f\u00fcr g\u00e4ngige Men\u00fc\u00e4nderungen<\/li>\n\n\n\n<li>Bestellh\u00e4ufigkeit<\/li>\n\n\n\n<li>Werbedaten<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Verbesserte Effizienz<\/strong><\/h5>\n\n\n\n<p>Mit mehreren Kan\u00e4len k\u00f6nnen Restaurants und Caf\u00e9s Personal entlasten. W\u00e4hrend sich die Kunden um die meisten Bestellungen k\u00fcmmern, k\u00f6nnen sich die Mitarbeiter auf ihre Aufgaben in der K\u00fcche konzentrieren. In einer Zeit, in der Personal <a href=\"https:\/\/www.foodserviceequipmentjournal.com\/more-staff-leaving-hospitality-jobs-than-at-any-time-since-pandemic-began\/\">Rekrutierung und Bindung sind problematisch<\/a>, dieser Trend bietet eine solide L\u00f6sung.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>So integrieren Sie Omnichannel-Bestellungen erfolgreich<\/strong><\/h4>\n\n\n\n<p>Obwohl dieser Trend einfach umzusetzen erscheint, ist er wesentlich anspruchsvoller als gedacht. Zwei Gr\u00fcnde daf\u00fcr sind die Anforderungen an die Mitarbeiterschulung und die Einf\u00fchrung einer nahtlosen Plattform.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Schulungspersonal<\/strong><\/h5>\n\n\n\n<p>Eine angemessene Schulung ist f\u00fcr jeden Bereich der Gastronomie unerl\u00e4sslich, einschlie\u00dflich der digitalen Bestellannahme. Wenn ein Restaurant Omnichannel-Bestellungen einf\u00fchrt, m\u00fcssen die Mitarbeiter m\u00f6glicherweise mit mehreren neuen Kan\u00e4len zur Bestellannahme umgehen. In diesem Fall kann eine Schulung viel dazu beitragen, sicherzustellen, dass keine Bestellungen \u00fcbersehen werden.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Bequeme Plattformen bauen<\/strong><\/h5>\n\n\n\n<p>Es mag verlockend sein, einige digitale Plattformen zusammenzuflicken, um den Trend zu nutzen, aber das ist ein Fehler. Erst- und wiederkehrende Kunden ben\u00f6tigen eine <a href=\"https:\/\/www.linkedin.com\/pulse\/how-make-good-first-impression-customers-your-ecommerce-\/?trk=organization-update-content_share-article\">gro\u00dfer erster Eindruck<\/a> der Bestellplattformen, oder es ist unwahrscheinlich, dass sie sie jemals wieder nutzen werden \u2013 egal wie viele Verbesserungen Sie vornehmen.<\/p>\n\n\n\n<p>Da jede Plattform entscheidend ist, ist es am besten, sich in bestehende Bestellsysteme zu integrieren oder mit einem Profi zusammenzuarbeiten, um Ihr eigenes zu entwickeln.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Steigern Sie Ihre Effizienz mit NCCO International<\/strong><\/h4>\n\n\n\n<p>NCCO International bietet effiziente Produkte f\u00fcr die Gastronomie f\u00fcr allt\u00e4gliche Herausforderungen. Ob Sie L\u00f6sungen f\u00fcr den Gastraum oder den K\u00fcchenbereich ben\u00f6tigen, wir bieten Produkte wie <a href=\"https:\/\/www.ncco.eu\/de\/datumscode-genie\/\">automatisierte Kennzeichnungsl\u00f6sungen<\/a>, <a href=\"https:\/\/www.ncco.eu\/de\/produkte\/fifo-portionskontrolle\/\">FIFO und Portionskontrollkits<\/a>, und <a href=\"https:\/\/www.ncco.eu\/de\/produkte\/server-pads-zubehor\/\">Server-Pads<\/a>. Wenn Sie Fragen zu einem bestimmten Produkt haben, <a href=\"https:\/\/www.ncco.eu\/de\/kontaktieren-sie-uns\/\">Kontaktieren Sie uns<\/a> heute.<\/p>","protected":false},"excerpt":{"rendered":"<p>Several trends are changing the hospitality industry, but omnichannel food ordering is one of the most prominent. This trend addresses the expectations of younger customers but also has several benefits [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":10308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,312],"tags":[],"class_list":["post-10290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-foodservice-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NCCO Blog | Foodservice Trends | The Importance of Omnichannel Food Ordering for the Hospitality Industry<\/title>\n<meta name=\"description\" content=\"Omnichannel food ordering is rapidly transforming the hospitality industry. 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