{"id":10290,"date":"2023-01-17T06:00:00","date_gmt":"2023-01-17T06:00:00","guid":{"rendered":"https:\/\/www.ncco.eu\/?p=10290"},"modified":"2023-02-17T19:54:26","modified_gmt":"2023-02-17T19:54:26","slug":"la-importancia-de-la-comida-omnicanal-para-la-industria-de-la-restauracion","status":"publish","type":"post","link":"https:\/\/www.ncco.eu\/es\/blog\/foodservice-trends\/the-importance-of-omnichannel-food-ordering-for-the-hospitality-industry\/","title":{"rendered":"La importancia de la comida omnicanal para la industria de la restauraci\u00f3n"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-1024x576.png\" alt=\"\" class=\"wp-image-10308\" srcset=\"https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-1024x576.png 1024w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-320x180.png 320w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-760x428.png 760w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-150x84.png 150w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-300x169.png 300w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-325x183.png 325w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-400x225.png 400w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-480x270.png 480w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-560x315.png 560w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-900x506.png 900w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-600x338.png 600w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo.png 1383w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Varias tendencias son <a href=\"https:\/\/www.ncco.eu\/es\/blog\/tendencias-del-sector-de-la-restauracion\/3-formas-en-que-la-generacion-z-esta-cambiando-los-restaurantes-para-siempre\/\">cambiando la industria hotelera<\/a>, pero la pedido de comida omnicanal es uno de los m\u00e1s importantes. Esta tendencia aborda las expectativas de los clientes m\u00e1s j\u00f3venes pero tambi\u00e9n tiene varios beneficios para las empresas en todo el Reino Unido.<\/p>\n\n\n\n<p>Antes de adoptar la gesti\u00f3n de pedidos omnicanal, necesitar\u00e1 comprender c\u00f3mo funciona la tecnolog\u00eda. M\u00e1s importante a\u00fan, debe saber c\u00f3mo integrar la tendencia en su operaci\u00f3n actual de servicios de alimentos sin problemas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es el pedido de alimentos omnicanal?<\/strong><\/h4>\n\n\n\n<p>La omnicanalidad en la gesti\u00f3n de pedidos es un sistema o plataforma que permite a los clientes realizar pedidos de comida a trav\u00e9s de diversos medios y m\u00faltiples puntos de contacto. Esta tecnolog\u00eda permite a los clientes pedir comida a domicilio o para recoger utilizando una variedad de m\u00e9todos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Usando tu sitio web de negocios<\/li>\n\n\n\n<li>A trav\u00e9s de una aplicaci\u00f3n m\u00f3vil dedicada<\/li>\n\n\n\n<li>Con una llamada telef\u00f3nica<\/li>\n\n\n\n<li>En un quiosco de autoservicio<\/li>\n\n\n\n<li>Pedido presencial convencional<\/li>\n<\/ul>\n\n\n\n<p>La cumplimentaci\u00f3n de pedidos omnicanal tiene como objetivo proporcionar a los clientes una experiencia fluida y coherente, independientemente de c\u00f3mo prefieran realizar un pedido.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Los Beneficios de la Gesti\u00f3n Omnicanal de Pedidos<\/strong><\/h4>\n\n\n\n<p>Cuando los restaurantes y caf\u00e9s implementan pedidos de comida omnicanal, r\u00e1pidamente ven los beneficios asociados con la tendencia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"1024\" src=\"https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-792x1024.png\" alt=\"\" class=\"wp-image-10309\" srcset=\"https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-792x1024.png 792w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-247x320.png 247w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-588x760.png 588w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-150x194.png 150w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-155x200.png 155w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-174x225.png 174w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-309x400.png 309w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-371x480.png 371w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-433x560.png 433w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-696x900.png 696w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-773x1000.png 773w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-600x776.png 600w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2.png 1053w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Comodidad Adicional para los Clientes<\/strong><\/h5>\n\n\n\n<p>Los clientes quieren que el proceso de pedido sea conveniente. Este sistema de pedidos permite que cualquiera pueda comprar utilizando su m\u00e9todo preferido, ya sea en l\u00ednea, a trav\u00e9s de una aplicaci\u00f3n o en un quiosco.<\/p>\n\n\n\n<p>Una de las formas m\u00e1s efectivas de fomentar las transacciones es mediante <a href=\"https:\/\/www.freyja.fi\/blog\/what-is-buying-friction-and-why-should-you-care\">reduciendo la fricci\u00f3n<\/a>. Cuanto menos esfuerzo necesiten los clientes para hacer un pedido, m\u00e1s pedidos ver\u00e1 un negocio. Debido a que los clientes pueden hacer pedidos como quieran, los restaurantes a menudo ven un aumento en las ventas.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Cumpliendo las expectativas del cliente<\/strong><\/h5>\n\n\n\n<p>Las encuestas muestran que los clientes m\u00e1s j\u00f3venes <a href=\"https:\/\/www.pymnts.com\/restaurant-innovation\/2022\/pymnts-intelligence-meeting-younger-diners-preferences-with-technology\/\">espera m\u00faltiples puntos de contacto<\/a> al pedir de cualquier operaci\u00f3n de servicio de alimentos. Es vital cumplir con las expectativas del cliente para mantener un restaurante o cafeter\u00eda exitoso.<\/p>\n\n\n\n<p>Al cumplir con las expectativas, los due\u00f1os de restaurantes pueden mejorar la satisfacci\u00f3n del cliente y aumentar la lealtad a su marca. Estas mejoras pueden generar clientes recurrentes, referencias y rese\u00f1as positivas, todo lo cual <a href=\"https:\/\/www.ncco.eu\/es\/blog\/tendencias-del-sector-de-la-restauracion\/aumentar-el-conocimiento-del-restaurante-expandir-tu-huella-digital\/\">Ayudar a hacer crecer el negocio<\/a> con el tiempo.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Acceso a m\u00e1s datos<\/strong><\/h5>\n\n\n\n<p>Una de las ventajas m\u00e1s importantes de los pedidos omnicanal es la capacidad de recopilar datos. Con esta tendencia, los restaurantes tienen m\u00e1s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conocimiento de las preferencias del cliente<\/li>\n\n\n\n<li>Conocimiento de sustituciones comunes en el men\u00fa<\/li>\n\n\n\n<li>Frecuencia de pedidos<\/li>\n\n\n\n<li>Datos promocionales<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Eficiencia mejorada<\/strong><\/h5>\n\n\n\n<p>Con m\u00faltiples canales, los restaurantes y caf\u00e9s pueden liberar personal. Mientras los clientes se encargan de la mayor parte de los pedidos, los empleados pueden concentrarse en sus tareas en la cocina. En un momento en que el personal <a href=\"https:\/\/www.foodserviceequipmentjournal.com\/more-staff-leaving-hospitality-jobs-than-at-any-time-since-pandemic-began\/\">la contrataci\u00f3n y retenci\u00f3n son problem\u00e1ticas<\/a>, esta tendencia ofrece una soluci\u00f3n s\u00f3lida.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C\u00f3mo incorporar exitosamente pedidos omnicanal<\/strong><\/h4>\n\n\n\n<p>Aunque esta tendencia parezca f\u00e1cil de adoptar, es mucho m\u00e1s dif\u00edcil de lo que parece. Dos razones para ello son los requisitos de capacitaci\u00f3n del personal y la adopci\u00f3n de una plataforma sin interrupciones.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Capacitaci\u00f3n del personal<\/strong><\/h5>\n\n\n\n<p>La capacitaci\u00f3n adecuada es esencial para cada \u00e1rea del servicio de alimentos, incluida la toma de pedidos digital. Si un restaurante adopta pedidos omnicanal, el personal puede tener que lidiar con varios canales nuevos para tomar pedidos. Si este es el caso, algo de capacitaci\u00f3n puede ser de gran ayuda para garantizar que no se pasen por alto los pedidos.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Construyendo Plataformas Convenientes<\/strong><\/h5>\n\n\n\n<p>Puede ser tentador juntar unas cuantas plataformas digitales para aprovechar la tendencia, pero esto es un error. Los clientes nuevos y recurrentes necesitan una <a href=\"https:\/\/www.linkedin.com\/pulse\/how-make-good-first-impression-customers-your-ecommerce-\/?trk=organization-update-content_share-article\">gran primera impresi\u00f3n<\/a> de plataformas de pedidos, o es poco probable que vuelvan a usarla, sin importar cu\u00e1ntas mejoras hagas.<\/p>\n\n\n\n<p>Dado que cada plataforma es crucial, lo mejor es integrarse con los servicios de pedidos existentes o trabajar con un profesional para crear el suyo propio.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Mejora tu eficiencia con NCCO International<\/strong><\/h4>\n\n\n\n<p>NCCO International ofrece productos eficientes para el servicio de alimentos ante los desaf\u00edos diarios. Ya sea que necesite soluciones para el frente o la parte trasera del local, ofrecemos productos como <a href=\"https:\/\/www.ncco.eu\/es\/codigo-de-fecha-genio\/\">soluciones de etiquetado automatizado<\/a>, <a href=\"https:\/\/www.ncco.eu\/es\/productos\/control-de-porciones-fifo\/\">FIFO y kits de control de porciones<\/a>, y <a href=\"https:\/\/www.ncco.eu\/es\/productos\/server-pads-accessories\/\">almohadillas del servidor<\/a>. Si tienes preguntas sobre un producto espec\u00edfico, <a href=\"https:\/\/www.ncco.eu\/es\/contactanos\/\">Cont\u00e1ctanos<\/a> hoy.<\/p>","protected":false},"excerpt":{"rendered":"<p>Several trends are changing the hospitality industry, but omnichannel food ordering is one of the most prominent. This trend addresses the expectations of younger customers but also has several benefits [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":10308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,312],"tags":[],"class_list":["post-10290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-foodservice-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NCCO Blog | Foodservice Trends | The Importance of Omnichannel Food Ordering for the Hospitality Industry<\/title>\n<meta name=\"description\" content=\"Omnichannel food ordering is rapidly transforming the hospitality industry. 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