{"id":10290,"date":"2023-01-17T06:00:00","date_gmt":"2023-01-17T06:00:00","guid":{"rendered":"https:\/\/www.ncco.eu\/?p=10290"},"modified":"2023-02-17T19:54:26","modified_gmt":"2023-02-17T19:54:26","slug":"the-importance-of-omnichannel-food-ordering-for-the-hospitality-industry","status":"publish","type":"post","link":"https:\/\/www.ncco.eu\/it\/blog\/foodservice-trends\/the-importance-of-omnichannel-food-ordering-for-the-hospitality-industry\/","title":{"rendered":"The Importance of Omnichannel Food Ordering for the Hospitality Industry"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-1024x576.png\" alt=\"\" class=\"wp-image-10308\" srcset=\"https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-1024x576.png 1024w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-320x180.png 320w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-760x428.png 760w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-150x84.png 150w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-300x169.png 300w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-325x183.png 325w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-400x225.png 400w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-480x270.png 480w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-560x315.png 560w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-900x506.png 900w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-600x338.png 600w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo.png 1383w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Several trends are <a href=\"https:\/\/www.ncco.eu\/it\/blog\/tendenze-della-ristorazione\/3-modi-in-cui-la-gen-z-sta-cambiando-per-sempre-i-ristoranti\/\">changing the hospitality industry<\/a>, but omnichannel food ordering is one of the most prominent. This trend addresses the expectations of younger customers but also has several benefits for businesses throughout the UK.<\/p>\n\n\n\n<p>Before adopting omnichannel order management, you\u2019ll need to understand how the technology works. More importantly, you should know how to integrate the trend into your current foodservice operation seamlessly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What is Omnichannel Food Ordering?<\/strong><\/h4>\n\n\n\n<p>Omnichannel ordering is a system or platform that lets customers place food orders through various media and multiple touchpoints. This technology allows customers to order food for delivery or pickup using a variety of methods:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using your business website<\/li>\n\n\n\n<li>Through a dedicated mobile app<\/li>\n\n\n\n<li>With a phone call<\/li>\n\n\n\n<li>At a self-serve kiosk<\/li>\n\n\n\n<li>Conventional in-person ordering<\/li>\n<\/ul>\n\n\n\n<p>Omnichannel ordering fulfillment aims to provide customers with a seamless and consistent experience no matter how they prefer to place an order.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Benefits of Omnichannel Order Management<\/strong><\/h4>\n\n\n\n<p>When restaurants and cafes implement omnichannel food ordering, they quickly see the benefits associated with the trend.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"1024\" src=\"https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-792x1024.png\" alt=\"\" class=\"wp-image-10309\" srcset=\"https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-792x1024.png 792w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-247x320.png 247w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-588x760.png 588w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-150x194.png 150w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-155x200.png 155w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-174x225.png 174w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-309x400.png 309w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-371x480.png 371w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-433x560.png 433w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-696x900.png 696w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-773x1000.png 773w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2-600x776.png 600w, https:\/\/www.ncco.eu\/wp-content\/uploads\/sites\/2\/2023\/02\/Jan-Blog-photo-2.png 1053w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Added Convenience for Customers<\/strong><\/h5>\n\n\n\n<p>Customers want the ordering process to be convenient. This ordering system allows anyone to purchase using their preferred method, like online, through an app, or via a kiosk.<\/p>\n\n\n\n<p>One of the most effective ways to encourage transactions is by <a href=\"https:\/\/www.freyja.fi\/blog\/what-is-buying-friction-and-why-should-you-care\">reducing friction<\/a>. The less effort customers need to place an order, the more orders a business will see. Because customers can place orders any way they want, restaurants often see a boost in sales.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Meeting Customer Expectations<\/strong><\/h5>\n\n\n\n<p>Surveys show that younger customers <a href=\"https:\/\/www.pymnts.com\/restaurant-innovation\/2022\/pymnts-intelligence-meeting-younger-diners-preferences-with-technology\/\">expect multiple touchpoints<\/a> when ordering from any foodservice operation. It\u2019s vital to meet customer expectations to maintain a successful restaurant or caf\u00e9.<\/p>\n\n\n\n<p>By meeting expectations, restaurant owners can improve customer satisfaction and increase loyalty to their brand. These improvements can lead to repeat business, referrals, and positive reviews, all of which <a href=\"https:\/\/www.ncco.eu\/it\/blog\/tendenze-della-ristorazione\/increasing-restaurant-awareness-expand-your-digital-footprint\/\">help grow the business<\/a> over time.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Access to More Data<\/strong><\/h5>\n\n\n\n<p>One of the most important perks of omnichannel ordering is the ability to collect data. With this trend, restaurants have more:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Knowledge of customer preferences<\/li>\n\n\n\n<li>Awareness of common menu substitutions<\/li>\n\n\n\n<li>Frequency of orders<\/li>\n\n\n\n<li>Promotional data<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Improved Efficiency<\/strong><\/h5>\n\n\n\n<p>With multiple channels, restaurants and cafes can free up staff. While customers are handling most of the ordering, employees can focus on their duties in the kitchen. In a time where staff <a href=\"https:\/\/www.foodserviceequipmentjournal.com\/more-staff-leaving-hospitality-jobs-than-at-any-time-since-pandemic-began\/\">recruitment and retention are troublesome<\/a>, this trend provides a solid solution.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to Successfully Incorporate Omnichannel Ordering<\/strong><\/h4>\n\n\n\n<p>Even though this trend sounds easy to adopt, it\u2019s much more challenging than it seems. Two reasons for this are staff training requirements and adopting a seamless platform.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Training Staff<\/strong><\/h5>\n\n\n\n<p>Proper training is essential for every area of foodservice, including digital ordering. If a restaurant adopts omnichannel ordering, staff may have to deal with several new channels for taking orders. If this is the case, some training can go a long way to ensure that orders aren\u2019t overlooked.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Building Convenient Platforms<\/strong><\/h5>\n\n\n\n<p>It may be tempting to cobble together a few digital platforms to take advantage of the trend, but this is a mistake. First-time and returning customers need a <a href=\"https:\/\/www.linkedin.com\/pulse\/how-make-good-first-impression-customers-your-ecommerce-\/?trk=organization-update-content_share-article\">great first impression<\/a> of ordering platforms, or it is unlikely they will ever use it again\u2013no matter how many improvements you make.<\/p>\n\n\n\n<p>Because each platform is crucial, it\u2019s best to integrate with existing ordering services or work with a professional to build your own.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Improve Your Efficiency with NCCO International<\/strong><\/h4>\n\n\n\n<p>NCCO International offers efficient foodservice products for everyday challenges. Whether you need solutions for front or back of house, we provide products like <a href=\"https:\/\/www.ncco.eu\/it\/genio-del-codice-data\/\">automated labelling solutions<\/a>, <a href=\"https:\/\/www.ncco.eu\/it\/prodotti\/controllo-della-porzione-fifo\/\">FIFO and portion control kits<\/a>, e <a href=\"https:\/\/www.ncco.eu\/it\/prodotti\/server-pad-accessori\/\">cuscinetti del server<\/a>. If you have questions about a specific product, <a href=\"https:\/\/www.ncco.eu\/it\/contattaci\/\">Contattaci<\/a> oggi.<\/p>","protected":false},"excerpt":{"rendered":"<p>Several trends are changing the hospitality industry, but omnichannel food ordering is one of the most prominent. This trend addresses the expectations of younger customers but also has several benefits [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":10308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,312],"tags":[],"class_list":["post-10290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-foodservice-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NCCO Blog | Foodservice Trends | The Importance of Omnichannel Food Ordering for the Hospitality Industry<\/title>\n<meta name=\"description\" content=\"Omnichannel food ordering is rapidly transforming the hospitality industry. 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