The labels and signs used in restaurants do more than what you might initially expect. Well-designed signage draws in your customer’s attention and builds a cohesive brand. Customising labels and offers a simple way to promote your business during every stage of your patron’s dining experience.
Bespoke printing can also help promote special offers, generate repeat business, advertise additional locations or implement a customer survey. Even if delivery orders decline and inhouse dining picks up following the end of the pandemic, restaurants will still find many benefits to using bespoke printing and custom labels for their products.
Elevate your branding
Customers love purchasing items that stand out. Go beyond simple labels and upgrade your branding with a customised label. In the food service industry, labelling is critical in drawing attention to allergen-related ingredients, sell-by dates and nutritional facts.
Use branded fonts, colours, and your logo to make each product more memorable and noticeable, whether it’s a sandwich in the grab-and-go section, a to-go box filled with food for delivery or a bottle of hot-sauce on the retail shelf.
Reassure customers of quality & cleanliness
Product quality and cleanliness are always top of mind for customers. Everyone wants to get their money’s worth. When customers choose grab-and-go, delivery and pickup products, they want to know that your team prepared their food using safe handling protocols and clear, accurate labelling.
Since contactless delivery and carry-out services remain popular, having professional looking labels is still helpful—and that’s likely to remain the case forever. Pair custom printing options with our line of Tamper-Evident Labels for an extra layer of security and safety.
Easily promote special occasions & offers
Does your business regularly promote special services or offers? Bespoke printing provides an effective way to boost your brand while advertising special offers. Draw a customer’s attention to specific products to help boost sales and customer retention. Create different features and branding elements that reflect new meal options, specials or other limited time deals.
When it comes to promoting your business and building brand awareness, paying attention to the small details—like labels and signs—provides a good place to start. Even these little embellishments go a long way to communicate to your customers that your business is professional and serious about what you do.
But if you’re looking for more than bespoke labels and signs, we can help you as well. NCCO International provides a range of custom products, such as bags, floor graphics, server pads, register rolls, napkin bands and more. To start creating bespoke assets for your business, visit our Bespoke Printing page. Our team of experts will set you up with exactly what you need.